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By Gary Gorman, on March 12th, 2012%
As regular readers of this blog will know one of my major objectives for this year was to launch my first book and I’m delighted to let you know that it’s out now and available to buy.
In conjunction with Nikki Pilkington and with the invaluable help of my virtual assistant Helen Stothard it’s called “30 Day Sales Challenge”
Over . . . → Read More: 30 Day Sales Challenge now available!
By Gary Gorman, on February 8th, 2012%
A friend of mine recently rang me to ask for a bit of advice.
He’d just started a brand new business and I could tell by the tone of his voice that he was already,within weeks of setting up, ready to give up with it. You know when you can just sense something?
He’d had so many people telling . . . → Read More: The one thing that really matters when you start a business
By Gary Gorman, on April 4th, 2011%
I come across lots of sales people who get really hung up about handling customer’s sales objections. So much so that it almost appears as as though they’re waiting for them to arise!
In reality if we have successfully followed a persuasive selling sequence then they shouldn’t crop up because we will have successfully matched the benefits . . . → Read More: A-Z of Selling: O is for ‘Objection Handling’
By Gary Gorman, on March 29th, 2011%
Let’s face it …we’ve all been there.
We’ve asked the right selling questions, identified the customer need, clarified the product benefits, asked for the order and they say:
“It’s too expensive”
Well….time for a quick reality check…despite what customers say it is actually rarely just about price alone.
Customers rarely just want to buy the cheapest out there. If that . . . → Read More: What to do when a customer says ‘It’s too expensive’
By Gary Gorman, on March 4th, 2011%
By admin, on January 28th, 2011%
GUEST POST FROM SHERIDAN WEBB OF POWER HOUR
It’s cold. It’s dark. It’s gloomy. We are in the middle of the difficult economic period. Naturally small businesses need to focus on sales at this time, but how?
Well we can increase our marketing activity, we could put on special offers. Many people (including myself) are entering . . . → Read More: Service Sells
By Gary Gorman, on October 5th, 2010%
I believe that, when selling, the biggest killer is to hear the words ‘ I’ll think about it’
In my opinion it’s better to hear the word ‘No’ than to hear ‘I’ll think about it’
At least when the customer says ‘No thanks’ we’re able move on to another customer.
‘I’ll think about it’ builds up false hope and expectation, . . . → Read More: A-Z of Selling: M is for ‘Motivate’
By Gary Gorman, on September 22nd, 2010%
Have you ever found yourself wanting to speed up the selling cycle in order to spend more time helping high value customers, rather than servicing those that are not high value and never will be?
Have you ever wanted to get customers to say ‘no’ quicker so that you can both move on?
Let me tell you a . . . → Read More: Why You Can’t Please All the People All the Time
By Gary Gorman, on August 19th, 2010%
As sales professionals we aim to offer distinct benefits to all our customers.We hope to do this as clearly and succinctly as possible,so that the customer would be crazy not to order.
However..what should we do on those occasions when objections crop up?
“It’s too expensive”
“I’m happy with my current supplier”
“I’ll think about it”
…and so on.
A simple mnemonic . . . → Read More: Overcome sales objections in five easy steps
By Gary Gorman, on August 10th, 2010%
The secret of successful selling is to ask the right questions.
. . . → Read More: Asking the right selling questions
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